Email marketing is the art as well as science to nurture lead and engage existing customers.
Email marketing is a process of sending commercial messages, to the individual or a group of people by using email. The email marketing usually involves sending emails for adverting, offers, request business, solicit sales or donations. It aims at building trust, loyalty or brand awareness among customers. The email marketing helps in enhancing merchant & relationship with the current or previous customers or to build the good trusted relationship with your
customers. It also helps in acquiring new customers.